Ideia 3 Sets a New Standard in Advertising with ISO 9001:2015 Certification
Learn how Ideia 3, a leading advertising agency in Brazil, achieved ISO 9001:2015 certification and transformed its organizational culture, setting a new benchmark for quality and creativity in the Brazilian advertising market.
Project Objectives
#1
Achieve ISO 9001:2015 certification to demonstrate a commitment to quality and continuous improvement.
#2
Prove that structured processes can coexist with creativity and innovation in the advertising industry.
#3
Strengthen supplier evaluation programs to raise delivery standards and expand strategic partnerships.
Project Overview
Ten years ago, Ideia 3 achieved ISO 9001:2015 certification, marking a historic milestone in the Brazilian advertising market. This achievement transformed the agency’s approach to advertising, combining creativity with structured processes to deliver consistent quality.
The certification process led to significant internal changes, including mapping internal processes, structuring training programs, creating performance indicators and enhancing supplier evaluations. These initiatives elevated delivery standards, strengthened partnerships and positioned Ideia 3 as a leader in the industry.
Ricardo Almeida, Fábio Marques da Silva, Raquel Nogueira and Lígia Silva.
Lígia Silva, Raquel Nogueira, Ricardo Almeida and Fábio Marques da Silva.
Raquel Nogueira, Ricardo Almeida, Fábio Marque da Silva and Lígia SilvaOur Solution
ABS QE conducted a thorough audit to verify Ideia 3’s compliance with ISO 9001:2015 requirements. The process focused on:
- Reviewing documented processes to ensure clarity and alignment with the standard.
- Assessing the implementation of the quality management system across operations.
- Maintaining neutrality and objectivity throughout the certification process.
Value Delivered
ISO 9001:2015 certification brought lasting benefits to Ideia 3:
- Enhanced Reputation: Reinforced Ideia 3’s position as an agency committed to quality and excellence.
- Differentiation in the Market: Demonstrated that creativity and structured processes can coexist, setting Ideia 3 apart in the Brazilian advertising industry.
- Improved Delivery Standards: Optimized processes and supplier evaluations ensured client satisfaction and long-term partnerships.
The Benefits of Integrating Management Systems
ISO 9001:2015 certification provided Ideia 3 with a framework for maintaining consistent quality while fostering creativity. By integrating structured processes with innovation, Ideia 3 demonstrated that excellence in advertising can be achieved through organization and method.
Working with ABS Quality Evaluations
“At Ideia 3, we innovated by achieving and maintaining ISO 9001:2015 certification for years—something still uncommon in the Brazilian advertising market. In partnership with ABS, we strengthened our leadership by showing that creativity can go hand in hand with process, method and excellence.
Adopting a quality management system transformed our culture: we mapped processes, structured training, created performance indicators and strengthened our supplier evaluation program, expanding partnerships and raising delivery standards.
More than a seal, ISO represents our commitment to continuous improvement and the purpose that drives us: to do more with quality, creativity and consistency.” - Fábio Marques da Silva, Director of Management and Quality